Virgin Wines
Virgin Wines is an online wine retailer offering a curated selection of wines, personalized recommendations, wine subscriptions, and exclusive member deals through its website.
Client
Fergus Crowie
Service Provided
Web Design, UX Research
The Goal:
The goal set by Virgin Wines was to improve certain web features which consisted of 3 page redesigns for there About Us,Wine Tastings pages and the redesign of the checkout process.As well as a Heuristic evaluation of the existing pages, looking too seamlessly blend advanced features with sleek design.Whilst Designing for there existing user demographic.
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The Challenge:
The Virgin Wines redesign was built to help improve userflow and reduce user site abandonment. This modern research approach helped innovate existing pages with sleek redesigns, with the research offering keyi ncites into flaws with existing pages .With the redesigns, creating a world-class online presence and a fresher feel to theexisting site.
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The Result
In conclusion, are research and design recomendations offer a solution for are client seeking a modern, professional, and feature-rich website. With its intuitive design, seamless functionality, and flexibility,allowing for possible growth of the site and a future for a wider audiance.
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